AI, business, and finance — for people who build.
I’m Avicena Fily A Kako — an SEO and GEO strategist, founder, and law student. I took a brand-new site to #1 on Google for a target query in ten days — at Domain Authority 2, and I write about how the generative web is changing money, work, and the rules around them.
Selected writing
All writingHow rawatin.com grew Google impressions 68x in 28 days
A full teardown of the AI-assisted workflow, hub-first linking, and search data behind a brand-new site — limits included.
Chain of Verification: how to make AI fact-check itself
A four-step prompting method from Meta AI research, where it still fails, and what a fake-citation court case teaches about checking AI.
Generative Engine Optimization in practice: three case studies
How three sites — this one, a hyper-local service brand, and a lifestyle repair brand — work to earn visibility inside AI answers.
Publications
Peer-reviewed, SINTA-indexedOptimasi SEO Berbantuan AI untuk Visibilitas Website Bisnis Baru: Studi Kasus rawatin.com
Transformasi Digital dalam RUU Hukum Acara Perdata: Analisis Efisiensi dan Akses Keadilan melalui Sistem E-Court
ORCID 0009-0006-7652-8604 · All publications →
Field notes
The journalSynthesis Hub, featured on CB Herald
A new initiative of mine gets its first press coverage, and what it means for building in public.
Why I planted two mangrove trees in South Sulawesi
A step away from rankings and dashboards, back to something that grows slowly.
Selected as a Google Student Ambassador 2026
From hitting submit with nerves to representing my campus in Google’s student program.
What I’m building
Work with me
SEO and GEO strategy for brands that want to stay visible as search becomes generative — scoped, async, and delivered in writing. No calls required.
See how it worksFollow the work as it happens.
A newsletter is on its way. Until then, new teardowns, research, and notes from the ventures go out on LinkedIn and X first.